Why use professional production?

Many business owners, when learning of some of the costs involved in professional video production, will decide that they can do this on their own. If you want your business to look and sound cheap, then by all means, do it yourself. If, on the other hand you realize that you only have a few seconds to capture the attention of that web surfer then you’d be we’ll served allowing a pro to help you out.

Professional video production is much more than just firing up a handicam and hitting record. First, a pro will help with the script, develop a shot list, set up the shot for the best possible light, framing and background. They will have lights, microphones, pro grade cameras and lenses and will understand how to get he shot that best conveys what is being said in the voice over. In short, it takes a pro to get professional results and if you’re pursuing video to increase your sales (and if you’re not you should be) then why would you EVER sell yourself short?

Many cameras today can shoot really good video, but if you have your secretary hold the camera while you explain your new widget then you’re already dead in the water. If you think that that tiny little microphone built into the top of your handicam is going to make you sound good, guess again. Professionally produced video is going to give you an edge, make you stand out and deliver a level of polish that adds to your image instead of detracting from it. Don’t sell yourself short, hire a pro, it’s worth the investment.

SEO, Social Media & Google

So, what do SEO, Social Marketing and Google all have in common: their love of and insatiable desire for more VIDEO. Practically every web expert agrees that if you have a commercial site and would like more out of that site then you ought to add video to it. The simple reason for all of this is simple: video conveys so much more than just information about you or your company, it also conveys something impossible for every other media: Passion. YOU are the driving force in your company and THAT is what the web surfer wants to see and feel. Video answers that all important question that underlies the basic need for finding out WHO they will do business with, and that is the issue of trust. Trust is the integral portion of the rapport that is established when you tell your story through a compelling video. Can I trust them with my money, will they be around when I have an issue or a question. Beyond the simple expedient of mere marketing (while of course still a vital concern) a well produced video that tells your story will build that trust, that rapport and cause far more of those surfers to become buyers.

Make a personal connection

If you’re like me, you really enjoy reading the background of a restaurant while dining out. Learning about how the family patriarch started the restaurant and then built it up through years of hard work and great service adds that much more to the ambiance, and ultimately, our enjoyment of the meal. This same connection can be made with propsects on your website with a professionally produced video that tells your story. How did you get started, what sets you apart, how do you go the extra mile to serve your customers?

Especially in a tight economy investing in a video that tells your story will enable you to reach just that many more prospects because chances are that your competitors haven’t done this…yet. Be the market leader, tell your story, build rapport, gain their trust and make more sales…through video. If you think that this will work text then you need to know that all the web experts, metrics and surveys disagree. The web was made for video, your website is begging for it and so are the prospects out there searching for your product right now. That’s why fully 28% of all Google searches are actually taking place on YouTube – YES, YouTube! Therefore if you don’t have a presence there then you are certainly missing out. Contact Bottom-Line Productions today at 414.839.1575 and we’ll walk you through the entire process. It’s really pretty straightforward: decide what you’d like to say and this becomes the script, from the script we develop a shot list (what is being spoken about needs to be shown visually), then we shoot all the video (plus a little extra just to be sure), edit it all together, add some music and contact info and voila! you’ve got yourself a great video!

Don’t tell them, show them

Do you have a great product or service that sets you apart from your competitors? If people could really see just how effective your product is would you sell more of it? Then why not show them how great that product is in an engaging product demonstration video. A picture may be worth a thousand words but with video moving along at 30 frames/second you’ll convey so much more information than would ever be possible with photos alone. Also, they eye is naturally drawn to color, light and movement – in other words: video.

Giving your potential clients a chance to see your product in action also builds a connection by giving them a higher comfort level in you and what you’re selling. As we’ve all learned in Sales 101, you must first establish trust before you can ask for that order, right? A well made video will do just that and will get more people to click that “Buy Now” button just that much faster!

A simple, straightforward product demonstration video is one of the things that we specialize in at Bottom-Line Productions. Visit our site to see a few examples: Bottom-Line Productions

What’s a QR code and why do I want one?

A QR code is one of those postage stamp sized square boxes of black and white spaces that are popping up all over the place; on print ads and posters, on packaging, vehicles and the backs of business cards. When these codes are scanned with a smart phone they lead to more detailed information about the product they are placed upon, and often times will lead to a video. QR codes are fast becoming a very hip way to connect with the massive number of smart phone users across the globe.

Your ad or product display has captured someones attention but there’s only so much information that can be conveyed in any given space. A potential buyer wants more information and, quite frankly, they want it NOW! In today’s hyper fast business world you have one of two choices; feed the need for data or kiss the sale goodbye.

A QR code linked to an engaging video that more thoroughly explains your product or service will build a rapport and make a connection with an otherwise unreachable, transient demographic. The advent of the nearly ubiquitous smartphone has opened the door to reaching a previously unapproachable market segment. With an information rich video from Bottom-Line Productions you will now be able to capture this vital, and lucrative, demographic.

We live in a YouTube world

Whether you like it or not, “get it” or not doesn’t matter: YouTube rules. People want to watch video, they are far more apt to sit and watch rather than read, and the sites that include video are getting the attention, improving their page ranking and in short, are making more sales. It begs the question then; why WOULDN’T you add video to your site? You’re in business to make money so you must have a product or service to promote therefore you ought to be using all the technology at your disposal to promote what it is that you do.

Sadly, most websites today are little more than glorified YellowPages ads. They have text, a few pictures and contact info…I’m getting drowsy already. Video adds sound, music and infinitly more information about who and what you are and actually makes use of the cutting edge technology that the web offers. Video connects with the viewer in a way that text simply can’t do.

So, at this point you might be asking yourself what could you do with video? There are many possibilities but here are the big three: an overview/advertisement, a product or service demonstration and lastly, the all powerful customer testimonial video. These could all be stand alone projects or they could be sections within a single project, the choice is yours.

The Bottom Line? Add video to your site today to connect with your customers and maximize your website!

Why should I add video to my site?

Why should you add video to your site?  Two words: MORE SALES!  The fact is that video on commercial sites is the fastest growing aspect for this very reason: it increase sales gihugically!  While everyone knows that Google is the #1 search engine can you name the #2 search engine?  Most are surprised to learn that the answer is actually YouTube!  Therefore, if your company doesn’t have a presence on YouTube then you’ll be missing out on a whole bunch of searches, and why would you want to do that when it’s so simple to get on board!

At Bottom-Line Productions (www.bottomline-productions.com) we will help you plan out the video, write the script, shoot the whole thing, edit it, add titles, contact info and music and then upload it to YouTube for you.  From there the video is easily embedded into your site as well as being linked to FaceBook, LinkedIN and whatever other sites you’d like it on.  It’s quick, easy and very effective.